Accomplishment Stories #14 HWD
Devastated to Leading Enrollment
● What was
the problem, need, or challenge?
HWD
experienced devastating losses:
From
2005 until I came on board the campus was underutilized at only 42.7% of its
planned
use
capacity projected into 2020.
In 04/09
the significant decline began at around +4,000 Child Half Days per week (CHD),
in
02/10
downward to 3,000 (CHD), thereafter at 01/11 consistently half the previous CHD
at
2,000.
The
campus has lost entire grades and is down to only offering Preschool-4 th
grade. First
grade is
negatively impacted with only one large section and can’t grow.
Reverse
the loss of enrollment, the negative trend, and positively turn the campus
around as
measured
by enrollments.
Improve
the inquiries to conversion rate, yield, and number of tours: efficiently
handle
campus
inquiries, and lower the Open Inquiry percentage.
What did
you do about it?
The
tasks I earmarked for improvement were to transition the problematic culture to
a school
sales
environment by setting daily, weekly, and monthly enrollment goals. The result
is that
in terms
of enrollment HWD came in 2 nd regionally for Elementary and 1 st in Preschool
new
enrollments
in the region. I improved the campus enrollment performance to rise from
August
through December, the length of the bonus enrollment period.
● How did
you do it, specifically?
I
increased the number of PS (Preschool), Kindergarten (K), and Elementary
monthly tours
leading to
increased enrollment in three categories:
2018
August–December PS tours: 13.3
K 2.3
EL 2.1
2019
August–December PS tours: 16.2
K 1.4
EL 1.2
● What
positive, tangible results did you produce? (Quantify if possible)
The
Preschool enrollment led the region at 1 st and a 10% increase in enrollment;
the second
category
for campus leadership came in 2 nd for 2.37% growth; and, K/EL 3 rd place
advanced
0.3%.
I
improved HWD enrollment 11.2% higher than the previous year; the region
increase from
the year
before was only 2.2%.
● What
skills did you demonstrate? List 3-4 skill words for each story
Management
Leadership Team-Building
