https://www.spreaker.com/episode/43741314
This is an unedited transcript and may not be completely accurate.
| Episode #135 Chuck Bankoff Interview - The Doctor of Digital, G.Mick Smith, PhD from The Doctor of Digital, G.Mick Smith, PhD |
| P.S.: Please note that the transcript was generated by algorithms, so it won't be 100% accurate. |
| Full transcript: |
00:00:00Oh, I will I will again once again that doesn't sound of the Bell. So this is a doctor of digital podcast, and I have my special guest today check bank off, and I'm really looking forward to this interview, and hopefully you are as well to just give you a little bit of background check and what an expert that he is. He's been a part of creative web works for 21 years in Baxley a little bit over 21 years. He also has an MBA from Keller Graduate School of Management, and I see if actually is background Long Island University. I grew up across the pond there across that River there in new. Joisey. We used to say in any case he's also not here on the West Coast, so I'm not following up. But yeah, it's kind of odd small world. So had a really great project digital marketing blueprint for schools, and I thought it would be a phenomenal chance I can get them interview. So that's where the background a little bit so I want to introduce Chuck and thank you so much check for being on the podcast today. Can you tell me a little bit about your back? 00:01:00And actually how did you get into digital marketing in the first place? “Over 20 years ago
just when NAFTA became a thing and I was just high enough on the corporate totem
pole to realize that since I was in special projects that I was in the process
of outsourcing my own job. Everyone else I knew was just waiting for that
inevitability to happen. I started looking into different options and at that
time there was this thing called the internet. And at that time it was the very
early days. The Internet was just kind of getting started as a matter fact. I remember making fun of the name like Google. I wanted something that looked like it had a future and not something that was just kind of on the downward slope. It appeared to have so much potential so I started off as a website development company back when websites were a unique skill-set and it grew from there. I mean, I would basically say that I've been rather lucky. I just made a good choice for luck. Well, right play for the right time.” 00:02:58The things I was curious about wonder if you could address this since you've been in there for a while what are some of the biggest changes that you've seen based on your experience and overtime? 00:03:10Well, can you remember we're talking instead of 21 years. So just been quite a few changes, but 00:03:16I'm saying that I started off with developing websites, right? And I remember my biggest challenge was to actually convinced. I would literally get very early on a website. 00:03:38Website, we don't need a website. We've been doing this for 40 years. We have a fax machine. 00:03:50the internet Facebook 00:04:13other things that like 00:04:23Chanel personalized information you need to you based on some options are choices. You may have a segmented other changes which you know, just an app for everything now and there's so many different ways to monetize a nap and it were advertised on the app. And so I mean like 20 20 years plus sure you were thinking about things cuz I mean yet hopefully we don't have people with fax machines are not using them too much business like right now, but if you had to summarize or give us some of the audience some idea what will be the hot growth areas currently since we looked a little bit about the pack. What would you say or some of the 00:05:23Growth areas that a business owner or someone interested in your services would be interested in marketing today. 00:05:35Rampart 00:05:39Focus I think they 00:05:47kids are not really a Facebook. Maybe there aren't Instagram and now they're they're heading towards Tik Tok which is something interesting that we're looking into one of the things that are really kind of dominating likes it customer service is like chat, you know how to use it for lead generation for the combined with likes a Facebook Messenger. Right? Right right video for your full length. 00:06:38Videos on the website integrated into your your Plex at your Facebook and Instagram ads on Facebook. For example, we're finding a 400% increase. 00:06:54Adesa 00:07:02pay attention to today or content marketing, of course, he's always going to matter but that is more emphasis on 00:07:24Eric Lee written by spring for a very granular target audience 00:07:34nobody 00:07:39billions of email sent to every day, right? 00:07:47generic effective spring constant contact 00:08:06football games 00:08:19another Hot Topic is interactive content and I was going to be 00:08:25it's like anything you can click on Swipe or interact with online. 00:08:35Like that Marketing in messenger messaging apps will become more. 00:08:40All the time WhatsApp is popular worldwide. 00:08:49I would say it's something else for people to Lookout to lookout for his marketing across multiple platforms Yellow Pages in Billboard's whatever radio TV and newspaper stuff like that a little bit of time in a lot of different places websites. 00:09:15Those are some of the things that come to mind pretty readily. 00:09:21Yeah, yeah, that's that's pretty interesting. It's a nice summary of what are some of the hot areas and you know, you had mentioned school cuz I know that you work with schools but schools and business owners, would you provide for our listeners some of those things that you would generally recommend for schools or business owners? And what should they consider when they think of digital marketing? 00:09:45It doesn't matter whether it's a school or business took the place to start as far as I'm concerned is strategy first, right don't spend money optimization or pay-per-click or any of those things until you do the strategy guide for regular business and make recommendations messaging and above all that you putting the strategy together. 00:10:29Right before you at spend any money on actually, you know, what advertising so I would say strategy first is is my number one recommendation far and away. Okay, I see what types of digital marketing expertise if you were going to specialize in something in what type of digital marketing expert expertise the offer business owners. How are you best able to assist them to you think? 00:10:57Well, yeah, I guess I was just mentioning we can really help with the strategy. You know what we put together. 00:11:05Work with us. You know, they own the blueprint they paid for it. They're free to work with their own internal teams shop it around but we hope they want to work with us and everything from branding rebuilding the brand website development everything related to driving. 00:11:29pay-per-click social media Facebook 00:11:43Want to work with us or someone else have a solid strategy strategy first, and then maybe if I summarize what you're saying tactics thereafter. 00:11:55Absolutely, right. Sounds good, you know, I was really appreciate all the things that you've shared today. I've learned a lot and I'm sure my listeners well have as well to know one of the things I was curious about then would you be willing then to share us where they get hold of you because there are some good ideas here. I'm really thrilled that you were able to take some time out from your busy schedule, but how would a person get a hold of you if some of these things resonated with them and they say, you know, that's what I need. 00:12:25I'm actually pretty easy to find on the internet. I mean, you can just Google my name Chuck bankoff Bank like where you put your money off like not on and I'm going to show up all over the creative web works.com, but it's created with a k w e b works works. Com. 00:13:05Alright outstanding ideas that you have learned over the past so many years and then more recently as well, you know, if the Bell Rings folks that you know that they've drilled that's about the end of the doctor digital podcast for today. But if you want to get ahold of me and Eden for insurance information get ahold of me. 619-389-0036 is 36 36 or also Nick as in Jagger, except. He's got more money Mick. Smith at wsj.com. And you know that it's about that time that 1957 Buick special has turned over to everyone knows what that means. That means I'm driving more episodes your way. Keep the cards and letters coming keep the email come and get a hold of me call to check if you want to get a follow up on all the things that you heard. If you're listening make sure you smash that subscribe button to whatever podcast you're listening to I like Chuck and basically you can't hide from me. I'm out there. 00:14:05All the major podcast and all my podcast places. So once again going to have a great day day is full. |
