Ian Hunter, or, Why Does YouTube Annoy Me?

SONGS

 ARTISTS

ALBUMS

Do you notice a pattern here? And, understand why YouTube annoys me. The algorithm is supposed to find music you like and when an algorithm is applied to my surfing it takes me away from what I want to hear. Unless I'm doing research for a podcast episode when listening to YouTube I only what to hear Ian Hunter-related music. The only exception to Ian Hunter based on YouTube's tracking is a Clash song and it still is related to Ian's first professional band, Mott The Hoople. The Clash were huge Mott fans and it inspired them to start musical careers themselves. 

The Doctor of Digital Podcast (Unedited transcript) Podcast: Want to Upgrade Your Facebook Marketing Strategy? Part 1 CII 5-Minute Lesson Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Listen to "Want to Upgrade Your Facebook Marketing Strategy? Part 1 CII 5-Minute Lesson Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD" on Spreaker.

 Podcast: Want to Upgrade Your Facebook Marketing Strategy? Part 1 CII 5-Minute Lesson Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

hello hello hello and welcome once again to an exciting episode of doctor digital podcasts on this particular episode

upgrade your Facebook marketing strategy want better results on Facebook. are you taking advantage of all of the platform has available. in this episode you discover 5 ways to supercharge your Facebook strategy number one include short form content create short form video for Facebook reels borrowing another Instagram first feature

Facebook launch reels in late 9/20/21. the short form videos made a splash when they re in glossed on Instagram a year earlier

so it's no surprise that they've already begun to generate buzz on Facebook Facebook reels can last up to 30 seconds and can include a mix of video audio and creative effects similar to stories they appear in your own dedicated panel at the top of users Facebook feeds integrated into news feeds

and even in Facebook groups although reels don't have the linking capabilities of stories they're ideal for driving discovery as well as growing audiences and building communities

because Facebook is currently testing additional options like sharing reels from Instagram advertising in reels and monetizing reels

this is a feature you'll want to watch. to create Facebook reels for your business. open the mobile app and navigate to your page tap the real button at the bottom of the screen and create up to 30 seconds of video

use the creative tools to add music insert special effects or adjust the speed before publishing to your page

compose Facebook stories have you tested this feature out on first bank first feature on Facebook yet for that got from Instagram

although Facebook stories exist for just 2004 hours before disappearing from view. they become many marketers go to solutions for generating engagement improving visibility and creating a more authentic content yet scheduling Facebook stories has always been tricky making creating and publishing them a challenge for busy social media marketers

although some third party apps that allow brands to plant stories scheduling them to publish automatically hasn't been an option

at least it wasn't possible until Facebook long story scheduling via business suite. in mid 2021. now you can take advantage of the benefits of stories while still planning ahead with Facebook business suite mobile apps creating and scheduling stories is easy

open the app navigate to your page and tap the blue plus icon to create new content select story from the pop up menu and start creating with newly produced a video or pre existing content from your gallery

then add text graphics interactive stickers to make your story more engaging. you can also add a link that followers can tap the visit your website. buy a product or download a freebie. when you're done creating your story tap the weight share on button in the lower right corner

choose whether you want to publish to Facebook Instagram or both. then tap the schedule for later option and set a time after your stories go live take time to review the analytics identify the best times to publish so you can keep scheduling stories when your followers are most likely to engage number to incorporate third party content

source. N. share user generated content on Facebook. when you think of user generated content. U. G. C.. there's a good chance Facebook isn't the first social media channel that comes to mind. instead hashtag driven channels like Instagram Twitter and tick tock are much more widely known for their UGC capabilities however

Facebook has become a key channel for finding and sharing UGC which can enhance virtually any businesses social media strategy

when you incorporate UGC injure publishing routine. you can share authentic content that resonates reinforce relationships with customers and potentially even reduce your production costs to find UGC on Facebook

your best bet is to set up a simple workflow. your Facebook inbox create labels for potential and approve you G. C. at a potential U. G. C. label to any mentions of reviews that contain consumer created content you want to share

reach out to the original creator to get permission to share the photo or video. once you confirm permission replaced the potential label with an approved label. when you share the original post or content on Facebook. mention the creator in the caption to give them full credit. that's it for this particular episode got more on updating your Facebook marketing strategy that'll wait till next time

at least for this time

The Doctor of Digital Podcast (Unedited transcript) Want to Upgrade Your Facebook Marketing Strategy? Part 2 CIII 5-Minute Lesson Digital Brownbag - The Doctor of Digital™

Listen to "Want to Upgrade Your Facebook Marketing Strategy? Part 2 CIII 5-Minute Lesson Digital Brownbag - The Doctor of Digital™" on Spreaker.

 Podcast: Want to Upgrade Your Facebook Marketing Strategy? Part 2 CIII 5-Minute Lesson Digital Brownbag - The Doctor of Digital™

hello hello hello again this is a doctor digital podcasts on continuing an episode here with upgrade your Facebook marketing strategy part to manage influencer partnerships and this is the number 2.that I picked up from the last episode influencer partnerships are also increasingly important for marketing your business on Facebook

fortunately Facebook has brand collabs manager a built in tool to streamline influencer marketing. it offers a variety of helpful features from finding the right creator for a project to disclosing your relationship correctly to access brand collabs manager navigate to your pages monetization tools in creator studio

from there you can find influencers to work with. make sure your audiences align with yours. an approved partners. you can also share project briefs and review analytics from influencer collaborations without having to ask for reports

but be aware that Facebook may be planning substantial changes to this tool. if you're serious about influencer marketing keep an eye on the new partnership features that Instagram announced in 10/20/21

as face a Facebook could adopt a similar approach in the future. Instagram is testing a DM folder for partnerships and influencer finder from tool for businesses which could significantly improve the experience for both creators and brands

number 3 invest in on platform community if you've noticed a declining organic reach and engagement on your Facebook page creating reels and stories may help you turn those numbers around

but publishing Miller content on your page. isn't the right solution for every business. instead Facebook groups are in becoming increasingly important for brands looking for more creative solutions for driving engagement

what's the difference between groups and pages essentially pages are ideal for promoting your business while groups are designed for building a community around your business

you certainly can have both but it's important to know how to differentiate the 2. why your business has complete control of the content on a page groups rely much more on contributions from members to help your group reach its full potential

think about how you can encourage participation such as by asking thoughtful questions or hosting weekly events you can also invite members to create posts and start discussions to give your group

a life of its own. to make your group as visible as possible link it to your page. open your page and business manager and navigate to the settings click templates and tabs and turn on the groups tab then click on the new tab and link an existing group or create a new one

for example the at elemental or Facebook page features the brand's official elemental or community on its groups tab

the group complements the page by allowing members to ask questions share tips and even seek re sources for hiring experts using the brand's web design software

no matter how you organize your group. be sure to use all the available tools and keep an eye out for new ones

11/20/21. Facebook announced several new features for including community chats fundraisers and shops to help admins do more with their group's number 4 increase your revenue from Facebook host a paid online event with Facebook live

are you looking for even more ways to improve reach and engagement. Facebook live continues to gain steam largely due to the authentic appeal of live video. the engagement potential of Facebook live is no joke. a social insider study shows that live video engagement surpasses pre recorded video engagement sometimes by more than double

once you master the art of hosting Facebook live events for live streaming via third party web in our tools

consider taking advantage of Facebook's newest monetization option. Facebook now allows creators to host paid online events. so you can recoup some of the expenses from your hard work to get started navigate to your pages events tab in Facebook business manager and click paid online events

you'll need to apply for monetization and create a payout account after processing you can create your first paid online event

business manager creator studio. click the blue create page online event button. give your event a name and description and set the date and ticket price you can offer early purchase discounts to incentivize attendees or limit attendance

for a more exclusive event. you can also host your event on Facebook live or via an external link

The Doctor of Digital Podcast (Unedited transcript) Podcast: Want to Upgrade Your Facebook Marketing Strategy? Part 3 CIV Digital Lesson The Doctor of Digital Podcast™

Listen to "Want to Upgrade Your Facebook Marketing Strategy? Part 3 CIV Digital Lesson The Doctor of Digital Podcast™" on Spreaker.

 Podcast: Want to Upgrade Your Facebook Marketing Strategy? Part 3 CIV Digital Lesson The Doctor of Digital Podcast™

hello hello hello . once again. so let's get started for free. Facebook doesn't collect fees for online free 1 that 100 percent of what you are all the more reason to starting in 2023

for calling the error rate that is competitive with other sell products via Facebook. if your business sells products online there's never been a better time commerce with Facebook. the social channel supports economic plight. E. commerce platforms like Shopify big commerce and woo commerce so that you can easily connect your online store

even if you don't have any E. commerce site. you can still set up Facebook shops and sell directly through your page because Facebook is wave standard selling fees through June of 2022 and doesn't charge a subscription fee you don't have to worry about additional overhead to set up Facebook shops go to Facebook commerce manager and choose a checkout method

in addition to low friction checkouts like Facebook or with Facebook or Instagram you can complete checkouts through messenger what sap or a third party site

then you can add your product catalog link your website and add shipping and return policies once your face bookshop is alive

you can feature it on your page for added exposure as you park post content on your page you can also tag products so customers can browse and check out seamlessly

plus if or when Facebook eventually makes life shopping widely available to all pages you'll be ready to start selling via live stream

for example this at Frank's red hot Facebook post includes shoppable products in take a look at that online when customers click on the interactive icon

they go right to the brand's Facebook shop. from there they can click to browse or make a purchase on the brand's website last point here on this is the third part of the series

and that's point number 5. enhance one to one messaging with customers. chatbots. whats app and messenger are seeing an increase and option by brands looking to create faster customer service and marketing channels with consumers consider these 3 options to update your communications

in the coming months set up automated responses in Facebook messenger. to link your what's app business account with your Facebook page open business manager and navigate to page settings

what. click on the what's app tab and enter the phone number associated with your business account to complete the connection

if you want to get whats app messages via organic content. open your page and business manager. click the gets what's app messages button to add this call to action or CTA to your post and publish your content when it's live followers will see what sap prompt below your post to generate even more results create a paid messages campaign in Facebook ads manager select what's app is your messaging app of choice and launch an advertising campaign designed to designed to start conversations and engage with potential customers

conclusion. and this is the last of the 3 part series on what's up when it comes to Facebook messaging and advertising and marketing

this is the last of them. the last of the 3 episodes with the you are getting the results you want from your pager just want to optimize your approach these Facebook marketing trends can guide your future planning throughout the new year

from live in short form video to community building and monetization options. Facebook has tons of opportunities to help you stay on the cutting edge. you want to consider all of these. and that's it for the last of the 3 episodes. 5 points to help you with Facebook. we enjoyed the services. Dr digital signing all. be sure to subscribe like in review