| Episode #133 Kelly Biggs Interview - The Doctor of Digital, G.Mick Smith, PhD from The Doctor of Digital, G.Mick Smith, PhD |
| P.S.: Please note that the transcript was generated by algorithms, so it won't be 100% accurate. The Doctor of Digital Podcast Kelly Biggs Interview |
| Full transcript: |
00:00:01Hello. Hello. Hello, this is a doctor digital podcasts. And this is also from Nick. Smith at WSI World. Com 93636. It is my distinct pleasure today to introduce and also to have a chance to hear Kelly Biggs. I've learned a great deal from Kelly and hopefully you stay with a podcast and also to hear what she has to say in the share today. She is also from Atlanta Atlanta some people call it hotlanta. So a shout out to at least of my cousin. Maybe you're listening as well to what Kelly's been able to do and what she has is a need to have now to how to win in the marketplace and that's a really interesting background. Now in terms of WSI, she's been around for a year-and-a-half and also has got great things to share some of the best things. I've heard about Brandy and other things actually came from the Kelly. So she also has a masters and MBA from Emory University. And with that I'd like you to turn it over to Kelly and maybe you can look it wouldn't mind. 00:01:01Tell me a little bit about your background. And actually how did you get started in digital marketing? 00:01:13How many career? 00:01:20 - 00:02:25 Can you tell me a bit
about your background and how you got started in digital marketing? I had many years in sales and marketing and as a sales executive and sales manager I can relate to those of you with a sales background. It is a really interesting field and when you think of it nobody ever goes to school to learn to become a salesperson. Then, when you are in sales people will quickly try to change the subject hoping that you won't sell them something. Yet, I've had fun with sales and along the way I’ve found there is an art to selling. A key is in simply relationship building and those who do it well are truly motivated to helping others. These sales people will do well in the field. They will really enjoy their career and I’m proud to say I've won numerous sales Awards in both Fortune 50 companies. My husband and I are really refugees from corporate America and for various reasons we decided we had what it takes to go out on our own. My background in sales and marketing with a technical interest and his background as a software engineer we loved the idea of working for ourselves. We are able to bring business and technical acumen to clients and help them to grow their business. We also love the fact that digital marketing changes as you know, almost daily and keeps life interesting. Could you talk a little bit about some of the biggest changes that you've seen in your experience? 00:03:26Yeah, absolutely. As you know that can change as early as next week. It's just a really rapidly changing. 00:03:36Environment but they're two they're really stand out for me. Number one would have to be covid-19. And so I really heard that Colvin is really it is accelerated some of the things that we're going to happen anyway, but who's counting if you came and need to have no longer a nice to have right? 00:04:09The second thing to me has been data-driven digital marketing strategies. If you really want to have a relevant digital marketing strategy start with the data still giving an example. I have a client that we use data to inform them of what was going on with their website. So we use Google analytics and were able to determine that this client really resonated with two different audiences. 00:04:40other word for 00:04:42Important in Instagram we learn this again by looking at the data and so we started to cater our messaging so that both of those audiences have a really seamless experience when they're visiting his website. For example, Millennials often will look at your website how on their mobile devices right after develop a website that's responsive. So they went on visiting you on my mobile device that experience is fast in size for the way that I'm visiting a really understanding that in your buyer Persona on you should consider things like where do they live? What did they do for fun? How old are they and once you're able to understand? 00:05:41You're able to understand what content to post how to drive traffic to your website and most importantly fire. Persona is really important component of what you do and you know, if you're saying if you could pivot from that you seen some changes, what would you say in your opinion are some of the hot growth areas of digital marketing today? What should people be looking at currently? 00:06:11Yeah, the number one is going to be Clubhouse. It is the new social media darling and it really has some serious. I think created this fear of missing out fomo. You have to be invited to join the platform. However, I really does provide a unique way to get in front of audiences at no cost and I'm going to carry out that cuz I'm sure somebody somewhere is trying to figure out how to get I really do think you can be a game-changer for small businesses. Number two for me is GA for Google analytics for that's Google's new digital Analytics tool I think is going to the real data scientist out there and just not quite ready for prime time yet. Most people says about a year. 00:07:11But it will really give Real Results of how your visitors interact with your website into me. That's the Holy Grail. 00:07:22When you know when far listeners, I wonder if you could address this question that you know, if I'm a business owner and I was thinking about digital marketing. What would you generally recommend a business owner to consider when they are thinking or if they are thinking of digital marketing and you're no silver bullets, you have to be really really thoughtful about your digital marketing plan for it to be successful and the strategy guys change depending on your specific goals and needs. So for example, if this year you've decided you want to focus on hyper Gro is you should plan a healthier marketing budget is going to be a heavy investment time. Another example would be like if your if your business that has a real 00:08:22Longshore cycle you'll want to spend more time. Just thinking about that buyer Journey. How are you going to nurture your prospects? How are you going to stay top-of-mind? Whatever the case I would say in begin with the end in mind right get really serious about understanding your customer and let's present in with them. What's interesting is that I can have two clients, but Their audience is Cookie very different in the person who spent the most time really developing and understanding their customer is the one is going to win when you are going to say now that you've really good sales experience and some of your background if a person was interested in what you're offering what types of digital marketing expertise do you offer busy? 00:09:22Stoners and how would you say that you've been able to assist them or would be able to assist them in the future? 00:09:34Full service digital marketing agency would you really just means that whatever expertise or tactic that they want? I have the expertise to do that. But if your listener is a small medium sized business that is investing money currently in digital marketing, but it's unclear about what those results are. The ROI is we should have an initial conversation really businesses that are looking to understand their data to inform their strategy so that they can grow their business is the best fit for us. 00:10:15I see you know and I got to say is in all honesty, you know Kelly put on one of the best webinars the best presentations I've ever heard and that was recently in that entire WSI Community. Listen to it. That's really where I wanted to bring her on the program today was really outstanding and you know, she's got a lot of helpful background I think in the sister lot of people so if someone is listening, for example, how would they get ahold of you? And what do you think that they would be able to stay and get in touch with you? What would be some of the ways or the easiest way to get in touch? 00:10:48Easiest way is I am on LinkedIn. I said Kelly Biggs just pretty easy to find a b i g g a s and or they can give me a call 404-682-2991 or they can shoot me an email Kelly. Diggs at WS ourworld.com. Love to have the conversation got to start with somewhere and I always tell people, you know, it's got to start with a conversation you got to reach out now is the time 57 Buick special has turned over you made here at the background. So what that means I'm going to be driving some more podcast episodes to you. If you want to hear some more great things like how he was able to share Today Show interviews are coming out of this time. Some other topics that I think you're helpful in any case make sure if you have not already subscribe to a mailing list that is that Nick is in Jagger, except. He's got more money mix. Smith. 00:11:48USI World by the internet. Com. Also 3636 smash that like button wherever podcasts are free to be hauled on all the major platform. It's very difficult. You just can't hide for me. I'm on them all the free life at what length episodes have a quiz make sure you get a hold of that and see what you doing on the quiz. You can answer a question and I will be able to help you out there on some digital marketing tips. This is it for this particular at podcast episode. Thanks for listening. And again, thanks for Kelly was a great job. And also, please get ahold of her because she is extraordinarily helpful. This is signing off the doctor's digital podcast like cotton candy for your ears. Take care. Have a great day Deus vult. |
