hello hello hello and welcome once again to an exciting episode of doctor digital podcasts on this particular episode
upgrade your Facebook marketing strategy want better results on Facebook. are you taking advantage of all of the platform has available. in this episode you discover 5 ways to supercharge your Facebook strategy number one include short form content create short form video for Facebook reels borrowing another Instagram first feature
Facebook launch reels in late 9/20/21. the short form videos made a splash when they re in glossed on Instagram a year earlier
so it's no surprise that they've already begun to generate buzz on Facebook Facebook reels can last up to 30 seconds and can include a mix of video audio and creative effects similar to stories they appear in your own dedicated panel at the top of users Facebook feeds integrated into news feeds
and even in Facebook groups although reels don't have the linking capabilities of stories they're ideal for driving discovery as well as growing audiences and building communities
because Facebook is currently testing additional options like sharing reels from Instagram advertising in reels and monetizing reels
this is a feature you'll want to watch. to create Facebook reels for your business. open the mobile app and navigate to your page tap the real button at the bottom of the screen and create up to 30 seconds of video
use the creative tools to add music insert special effects or adjust the speed before publishing to your page
compose Facebook stories have you tested this feature out on first bank first feature on Facebook yet for that got from Instagram
although Facebook stories exist for just 2004 hours before disappearing from view. they become many marketers go to solutions for generating engagement improving visibility and creating a more authentic content yet scheduling Facebook stories has always been tricky making creating and publishing them a challenge for busy social media marketers
although some third party apps that allow brands to plant stories scheduling them to publish automatically hasn't been an option
at least it wasn't possible until Facebook long story scheduling via business suite. in mid 2021. now you can take advantage of the benefits of stories while still planning ahead with Facebook business suite mobile apps creating and scheduling stories is easy
open the app navigate to your page and tap the blue plus icon to create new content select story from the pop up menu and start creating with newly produced a video or pre existing content from your gallery
then add text graphics interactive stickers to make your story more engaging. you can also add a link that followers can tap the visit your website. buy a product or download a freebie. when you're done creating your story tap the weight share on button in the lower right corner
choose whether you want to publish to Facebook Instagram or both. then tap the schedule for later option and set a time after your stories go live take time to review the analytics identify the best times to publish so you can keep scheduling stories when your followers are most likely to engage number to incorporate third party content
source. N. share user generated content on Facebook. when you think of user generated content. U. G. C.. there's a good chance Facebook isn't the first social media channel that comes to mind. instead hashtag driven channels like Instagram Twitter and tick tock are much more widely known for their UGC capabilities however
Facebook has become a key channel for finding and sharing UGC which can enhance virtually any businesses social media strategy
when you incorporate UGC injure publishing routine. you can share authentic content that resonates reinforce relationships with customers and potentially even reduce your production costs to find UGC on Facebook
your best bet is to set up a simple workflow. your Facebook inbox create labels for potential and approve you G. C. at a potential U. G. C. label to any mentions of reviews that contain consumer created content you want to share
reach out to the original creator to get permission to share the photo or video. once you confirm permission replaced the potential label with an approved label. when you share the original post or content on Facebook. mention the creator in the caption to give them full credit. that's it for this particular episode got more on updating your Facebook marketing strategy that'll wait till next time
at least for this time
