Ryan Kelly Interview Episode #132 - The Doctor of Digital, G.Mick Smith, PhD

Episode #132 Ryan Kelly Interview- The Doctor of Digital, G.Mick Smith, PhD from The Doctor of Digital, G.Mick Smith, PhD

P.S.: Please note that the transcript was generated by algorithms, so it won't be 100% accurate.

Full transcript:

00:00:00Hello. Hello. Once again is the doctor of digital podcast. This is a doctor additional at 619-389-3636 also available at Nick as in Jagger, except. He's got more money Mick. Smith at WSI world.com. It is my distinct pleasure to have Ryan Kelly. Ryan Kelly is a really impressive individual of hoping sticking around for the podcast. He's a specialist in medium and large companies. He's internationally known speaker and he makes businesses money. I've learned a great deal from them and hoping stick around that he's been a managing partner and a senior VP of marketing strategies at WSI. He's got 12 years of Highly Successful sales lead generation and experience. He's got a lot of good things to share. Also. He's been WSI tedx talks speaker. That is why he is well-known and he also may be able to have a mean Game of Poker. I'm not sure about that. But let's see what he has to say. So Ryan welcome to the program. 00:01:00Can you tell us a little bit about your background and how you got started in digital marketing and I appreciate the spending some time with us today. Can you tell us a little bit about your background and how you got started in digital marketing?  I appreciate that you can spend some time with us today.  I appreciate the invite onto your show, and I know that you have a great presence and a good following. So I'm excited to spend some time with you. So yeah kind of where I come from I guess right with my background. So I'll tell you I am 42 years old. I was born in 1978 and just to give you an idea of kind of where I'm at in my life journey. And when you asked where I kind of came from and maybe with my background or experience was I was a nerdy Yellow Page kid right though for all those all those wonderful people younger than me. You may not know what the Yellow Pages used to be like with the Yellow Pages bought me my first two homes so that yellow page office. Eventually. I became an assistant to an account executive and then I became an executive took over the office and then working with a much larger territory of the United States if you will, so what ended up happening was I was in the Yellow Pages. I was working with small businesses. I was feeling selling advertising Nationwide and I saw this thing coming called the internet and bear in mind. I was a young guy when this started happening an old crusty dude that was saying no to the internet. I was super duper excited about it and I saw it coming and I saw how the internet was going to change the face of advertising and at that time that was many years ago. I put my notice in to the president of the company of the American brand of the company.   He refused to take my resignation. Can I put my notice in and said, you know, I see the internet coming. I want to be on the internet. I don't know if I want to be on ink on paper anymore. So he actually wouldn't let me quit. He found me a new position and tasked me with developing internet marketing products and working and end it developing an internet marketing team to create internet marketing products and we could sell nationwide. I was selling digital marketing with nationwide packages.   And what ended up happening was it only solidified my love and excitement about internet marketing so sadly, I still put my notice in later, but I gave him 6 months to notice and I trained my replacement. So that was 14 years ago that that that transition happened where I went from corporate executive to agency owner with my wife.  I had some experience with yellow pages and I saw that transition also a pretty interesting story, you know, you've been in the field for quite a long time and I think a lot of people would like to know over the course of time.  What are some of the biggest changes that you've seen in your experience? 00:04:25Did the great question and I I kind of giggled a little bit because you know 14 years ago. When I started the agency with my two partners and transparently that was my mom and dad and I feel very fortunate to have ever had the opportunity to spend so much time with my folks who are now, my father can has retired from the company. Although he sits on my Advisory Board and then Judy who's my mom is making her transition into retirement as we speak but having said that when the three of us and started the business 14 years ago, you know the whole thing which websites it was all websites. We were just like everybody else a website from right what you do with those websites. 00:05:15Play it was really interesting because it says as the world and is our global economy little International economy kind of adopted internet marketing the world went very away from just having a website is is what work to now will credit me buddy has websites now, we got to figure out how to shine brighter how to be the ones found on the top of Google. How do we make sure that people are finding our digital collateral? Like it used to be I got a website. I'm good. Now, it's I've got a website but nobody can find it. What do I do about it? 00:05:50After the transition is gone from building online, you know online brand of hey, I'm a real company. Look at me. Here's what I do where I do it and how much I charge right? That's what websites used to be now websites are Dynamic fully functional marketing part of a business would be a really interesting to pursue that a little bit you know that we talked about little bit of the changes. What would you say now and 2021 what are some of the hot growth areas if not websites, what would they be? 00:06:24Yeah, it's interesting that you said that because you know going having an established agency and having established national and local portfolio and book of business. We had really a great bird eye view into looking at virtually, you know is my own agency hundreds, but as a as an international agency fwsi, you know thousands and thousands and thousands and thousands of businesses were able to see what the trends look like with the seasonalities were with a pandemic was doing and I'll tell you about a year ago is probably about 11 months ago. The biggest change that we had was kind of the word that sticks out for 2020 with pivot and what ended up happening was we were able to identify really early on that the traffic on mine was going to stop which meant that there were certain products online two people had to bring it. 00:07:24Can we predict it work for sure going to stop and what we did was we proactively went out to every one of those instead. These are the parts of your campaign that we predict your going to be dramatically affected. We need to stop spending money in these places and let's allocate some of those funds over into other areas where there may be a deficiency, but then now is greater than ever for instance something like paid search where somebody where somebody is buying traffic and somebody is buying impression and somebody is buying, you know brandshare the idea behind that was it that was going to stop at traffic stop cuz you only pay when someone clicks will do you really want to have a big pot of money sitting out in the ethernet somewhere waiting for people to click and actually 00:08:16Get something out of it. So the idea was know the traffic is going to stop with the pause a kind of money and let's look at what might be more appropriate or engaging in real time right now with our businesses clients. And those were things like social media a company that didn't have an appropriate social media following I has already missed the reason to have it and it's now even more important reason why they need to start building at things like email marketing, you know, these kinds of deliverables that are real-time communication became more critical import than ever in 2020. So we were able to Pivot a lot of our clients proactively and predictably ahead of the crash and we had one client in our entire National portfolio that let us go because of the pandemic 00:09:11okay, you know for our listeners, you know now that you're saying there's a pivot and you're describing that could you say are there some things that you would generally recommend business owners to consider now since you're pivoted when they think about digital marketing 00:09:35Search engine optimization SEO on the go go to YouTube and check it out. But I talked about one of the questions actually, it's not even up yet that I've recently answered from one of my prospects was as well as I feel important and are more people now doing it more than ever and since the pandemic it was like okay at the middle and beginning of the pandemic. It was critical to Pivot away from the long-term marketing strategy growth and extraordinarily important to focus on short-term exposure and communication into these real-time communication deliverables and platforms like social media like to email marketing ways that people could do live webinars or Live Events and create time with people in real life share an engagement that was in my opinion. 00:10:28Really important at the beginning and middle of the pandemic but now it were a year later and things are still very kind of up in the air. But at least we now have a level of comfort what happened people who have realized they didn't have social media or or didn't have that following built or don't have a good email marketing lists or or weren't too aggressively pursuing search engine optimization and coming up for things like, you know, if your janitorial company covid-19 00:11:28Can you go to YouTube and check it out? It's hilarious. It's fun. It's interesting and Ryan does a great job with us though. Hope everything he does actually go to that channel. It's awesome. When we were talking about the things that you have done now, and you know, what would you say like what types of digital marketing expertise do you currently offer business owners? And how do you feel that? You can best assist them? 00:11:53Only talked about WSI Global is a brand. We are the world's largest digital marketing Network. We're in over 80 countries. There's nearly a thousand agencies within the United States. There are hundreds of agencies outside of the United States. So what all do real quick and talk to you a little bit about the offering that I offer but you need to understand that WSI Global and WSI International we virtually offer everything but there's different agencies that specialize in different thing. So if anybody listen online marketing outside of what we're talkin about, you know, make it still a great phone call to ask a can you help with this to you do that? So what I was going to say was 00:12:44We specialize and we are an internationally-known award-winning website design agency. Do we do a lot of web design a lot of functional website production and we work with companies all over the country on that. So where were really kind of known where we carved out our own footprint and and how we're known throughout the u.s. Is our online marketing side. So, you know businesses to come to us will often hear them say we have a wonderful website but no one can find it or they'll say things like we have a great website. We're getting tons of traffic but we don't think we're getting the version that we should be. That's it. That's a great referral. We have a great website. We're getting tons of traffic. We think that the website performing really well what's next that's a great way to really when we say we do things that like web production and search engine optimization making sure our clients are coming up on the top of Google for major searches. We also do 00:13:43You know paid search we help clients and companies buy their traffic and Impressions online in a way that is thoughtful with their budget but productive with their performance. We also do a ton of social media marketing social media management. We do a lot of managing our clients brand online through the social media channel and we do a lot of conversion consult today. We have an SEO company. We have a web design company. We have writers. We have everybody doing all these things, but we just don't know how to type together out of track and how to see what's working there transparently. What's not working. So they'll hire us to do their transparent reporting to try to help them figure out a life insurance policy which working so that's what we do but you know that because you do it to someone was thinking of expanding your digital marketing presents. How would they get in touch with you? I appreciate all the good tips and advice that you've provided for us today. 00:14:43Yeah, so the easiest way to find us is to just Google me Ryan Kelly WSI Ryan Ryan Kelly Kelly WSI you Google that it will be pages of ways to get a hold of us appreciate all that you've been able to share for the bells about to ring for about out of time. So if you have not subscribed the mailing list get on the mailing list smash the button wherever podcast for free behold. I'm on all the major platforms. Basically you just can't hide for me. Assoads have a quiz check that out the doctor's digital program for today like cotton candy for your ears. That's it. Take care of deus vult.

Episode #133 Kelly Biggs Interview - The Doctor of Digital, G.Mick Smith, PhD from The Doctor of Digital, G.Mick Smith, PhD, Unedited

 

Episode #133 Kelly Biggs Interview - The Doctor of Digital, G.Mick Smith, PhD from The Doctor of Digital, G.Mick Smith, PhD

P.S.: Please note that the transcript was generated by algorithms, so it won't be 100% accurate. The Doctor of Digital Podcast Kelly Biggs Interview

Full transcript:

00:00:01Hello. Hello. Hello, this is a doctor digital podcasts. And this is also from Nick. Smith at WSI World. Com 93636. It is my distinct pleasure today to introduce and also to have a chance to hear Kelly Biggs. I've learned a great deal from Kelly and hopefully you stay with a podcast and also to hear what she has to say in the share today. She is also from Atlanta Atlanta some people call it hotlanta. So a shout out to at least of my cousin. Maybe you're listening as well to what Kelly's been able to do and what she has is a need to have now to how to win in the marketplace and that's a really interesting background. Now in terms of WSI, she's been around for a year-and-a-half and also has got great things to share some of the best things. I've heard about Brandy and other things actually came from the Kelly. So she also has a masters and MBA from Emory University. And with that I'd like you to turn it over to Kelly and maybe you can look it wouldn't mind. 00:01:01Tell me a little bit about your background. And actually how did you get started in digital marketing? 00:01:13How many career? 00:01:20 - 00:02:25 Can you tell me a bit about your background and how you got started in digital marketing? I had many years in sales and marketing and as a sales executive and sales manager I can relate to those of you with a sales background. It is a really interesting field and when you think of it nobody ever goes to school to learn to become a salesperson. Then, when you are in sales people will quickly try to change the subject hoping that you won't sell them something. Yet, I've had fun with sales and along the way I’ve found there is an art to selling. A key is in simply relationship building and those who do it well are truly motivated to helping others. These sales people will do well in the field. They will really enjoy their career and I’m proud to say I've won numerous sales Awards in both Fortune 50 companies. My husband and I are really refugees from corporate America and for various reasons we decided we had what it takes to go out on our own. My background in sales and marketing with a technical interest and his background as a software engineer we loved the idea of working for ourselves. We are able to bring business and technical acumen to clients and help them to grow their business. We also love the fact that digital marketing changes as you know, almost daily and keeps life interesting.  00:02:25 Could you talk a little bit about some of the biggest changes that you've seen in your experience? 00:03:26Yeah, absolutely. As you know that can change as early as next week. It's just a really rapidly changing. 00:03:36Environment but they're two they're really stand out for me. Number one would have to be covid-19. And so I really heard that Colvin is really it is accelerated some of the things that we're going to happen anyway, but who's counting if you came and need to have no longer a nice to have right? 00:04:09The second thing to me has been data-driven digital marketing strategies. If you really want to have a relevant digital marketing strategy start with the data still giving an example. I have a client that we use data to inform them of what was going on with their website. So we use Google analytics and were able to determine that this client really resonated with two different audiences. 00:04:40other word for 00:04:42Important in Instagram we learn this again by looking at the data and so we started to cater our messaging so that both of those audiences have a really seamless experience when they're visiting his website. For example, Millennials often will look at your website how on their mobile devices right after develop a website that's responsive. So they went on visiting you on my mobile device that experience is fast in size for the way that I'm visiting a really understanding that in your buyer Persona on you should consider things like where do they live? What did they do for fun? How old are they and once you're able to understand? 00:05:41You're able to understand what content to post how to drive traffic to your website and most importantly fire. Persona is really important component of what you do and you know, if you're saying if you could pivot from that you seen some changes, what would you say in your opinion are some of the hot growth areas of digital marketing today? What should people be looking at currently? 00:06:11Yeah, the number one is going to be Clubhouse. It is the new social media darling and it really has some serious. I think created this fear of missing out fomo. You have to be invited to join the platform. However, I really does provide a unique way to get in front of audiences at no cost and I'm going to carry out that cuz I'm sure somebody somewhere is trying to figure out how to get I really do think you can be a game-changer for small businesses. Number two for me is GA for Google analytics for that's Google's new digital Analytics tool I think is going to the real data scientist out there and just not quite ready for prime time yet. Most people says about a year. 00:07:11But it will really give Real Results of how your visitors interact with your website into me. That's the Holy Grail. 00:07:22When you know when far listeners, I wonder if you could address this question that you know, if I'm a business owner and I was thinking about digital marketing. What would you generally recommend a business owner to consider when they are thinking or if they are thinking of digital marketing and you're no silver bullets, you have to be really really thoughtful about your digital marketing plan for it to be successful and the strategy guys change depending on your specific goals and needs. So for example, if this year you've decided you want to focus on hyper Gro is you should plan a healthier marketing budget is going to be a heavy investment time. Another example would be like if your if your business that has a real 00:08:22Longshore cycle you'll want to spend more time. Just thinking about that buyer Journey. How are you going to nurture your prospects? How are you going to stay top-of-mind? Whatever the case I would say in begin with the end in mind right get really serious about understanding your customer and let's present in with them. What's interesting is that I can have two clients, but Their audience is Cookie very different in the person who spent the most time really developing and understanding their customer is the one is going to win when you are going to say now that you've really good sales experience and some of your background if a person was interested in what you're offering what types of digital marketing expertise do you offer busy? 00:09:22Stoners and how would you say that you've been able to assist them or would be able to assist them in the future? 00:09:34Full service digital marketing agency would you really just means that whatever expertise or tactic that they want? I have the expertise to do that. But if your listener is a small medium sized business that is investing money currently in digital marketing, but it's unclear about what those results are. The ROI is we should have an initial conversation really businesses that are looking to understand their data to inform their strategy so that they can grow their business is the best fit for us. 00:10:15I see you know and I got to say is in all honesty, you know Kelly put on one of the best webinars the best presentations I've ever heard and that was recently in that entire WSI Community. Listen to it. That's really where I wanted to bring her on the program today was really outstanding and you know, she's got a lot of helpful background I think in the sister lot of people so if someone is listening, for example, how would they get ahold of you? And what do you think that they would be able to stay and get in touch with you? What would be some of the ways or the easiest way to get in touch? 00:10:48Easiest way is I am on LinkedIn. I said Kelly Biggs just pretty easy to find a b i g g a s and or they can give me a call 404-682-2991 or they can shoot me an email Kelly. Diggs at WS ourworld.com. Love to have the conversation got to start with somewhere and I always tell people, you know, it's got to start with a conversation you got to reach out now is the time 57 Buick special has turned over you made here at the background. So what that means I'm going to be driving some more podcast episodes to you. If you want to hear some more great things like how he was able to share Today Show interviews are coming out of this time. Some other topics that I think you're helpful in any case make sure if you have not already subscribe to a mailing list that is that Nick is in Jagger, except. He's got more money mix. Smith. 00:11:48USI World by the internet. Com. Also 3636 smash that like button wherever podcasts are free to be hauled on all the major platform. It's very difficult. You just can't hide for me. I'm on them all the free life at what length episodes have a quiz make sure you get a hold of that and see what you doing on the quiz. You can answer a question and I will be able to help you out there on some digital marketing tips. This is it for this particular at podcast episode. Thanks for listening. And again, thanks for Kelly was a great job. And also, please get ahold of her because she is extraordinarily helpful. This is signing off the doctor's digital podcast like cotton candy for your ears. Take care. Have a great day Deus vult.

Episode #135 Chuck Bankoff Interview - The Doctor of Digital, G.Mick Smith, PhD https://www.spreaker.com/show/g-mick-smith-phds-tracks

The Doctor of Digital Podcast 

https://www.spreaker.com/episode/43741314

This is an unedited transcript and may not be completely accurate.

Episode #135 Chuck Bankoff Interview - The Doctor of Digital, G.Mick Smith, PhD from The Doctor of Digital, G.Mick Smith, PhD

P.S.: Please note that the transcript was generated by algorithms, so it won't be 100% accurate.

Full transcript:

00:00:00Oh, I will I will again once again that doesn't sound of the Bell. So this is a doctor of digital podcast, and I have my special guest today check bank off, and I'm really looking forward to this interview, and hopefully you are as well to just give you a little bit of background check and what an expert that he is. He's been a part of creative web works for 21 years in Baxley a little bit over 21 years. He also has an MBA from Keller Graduate School of Management, and I see if actually is background Long Island University. I grew up across the pond there across that River there in new. Joisey. We used to say in any case he's also not here on the West Coast, so I'm not following up. But yeah, it's kind of odd small world. So had a really great project digital marketing blueprint for schools, and I thought it would be a phenomenal chance I can get them interview. So that's where the background a little bit so I want to introduce Chuck and thank you so much check for being on the podcast today. Can you tell me a little bit about your back? 00:01:00And actually how did you get into digital marketing in the first place? 00:01:12 -0:01:58 “Over 20 years ago just when NAFTA became a thing and I was just high enough on the corporate totem pole to realize that since I was in special projects that I was in the process of outsourcing my own job. Everyone else I knew was just waiting for that inevitability to happen. I started looking into different options and at that time there was this thing called the internet. And at that time it was the very early days. The Internet was just kind of getting started as a matter fact. I remember making fun of the name like Google. I wanted something that looked like it had a future and not something that was just kind of on the downward slope. It appeared to have so much potential so I started off as a website development company back when websites were a unique skill-set and it grew from there. I mean, I would basically say that I've been rather lucky. I just made a good choice for luck. Well, right play for the right time.” 00:02:58The things I was curious about wonder if you could address this since you've been in there for a while what are some of the biggest changes that you've seen based on your experience and overtime? 00:03:10Well, can you remember we're talking instead of 21 years. So just been quite a few changes, but 00:03:16I'm saying that I started off with developing websites, right? And I remember my biggest challenge was to actually convinced. I would literally get very early on a website. 00:03:38Website, we don't need a website. We've been doing this for 40 years. We have a fax machine. 00:03:50the internet Facebook 00:04:13other things that like 00:04:23Chanel personalized information you need to you based on some options are choices. You may have a segmented other changes which you know, just an app for everything now and there's so many different ways to monetize a nap and it were advertised on the app. And so I mean like 20 20 years plus sure you were thinking about things cuz I mean yet hopefully we don't have people with fax machines are not using them too much business like right now, but if you had to summarize or give us some of the audience some idea what will be the hot growth areas currently since we looked a little bit about the pack. What would you say or some of the 00:05:23Growth areas that a business owner or someone interested in your services would be interested in marketing today. 00:05:35Rampart 00:05:39Focus I think they 00:05:47kids are not really a Facebook. Maybe there aren't Instagram and now they're they're heading towards Tik Tok which is something interesting that we're looking into one of the things that are really kind of dominating likes it customer service is like chat, you know how to use it for lead generation for the combined with likes a Facebook Messenger. Right? Right right video for your full length. 00:06:38Videos on the website integrated into your your Plex at your Facebook and Instagram ads on Facebook. For example, we're finding a 400% increase. 00:06:54Adesa 00:07:02pay attention to today or content marketing, of course, he's always going to matter but that is more emphasis on 00:07:24Eric Lee written by spring for a very granular target audience 00:07:34nobody 00:07:39billions of email sent to every day, right? 00:07:47generic effective spring constant contact 00:08:06football games 00:08:19another Hot Topic is interactive content and I was going to be 00:08:25it's like anything you can click on Swipe or interact with online. 00:08:35Like that Marketing in messenger messaging apps will become more. 00:08:40All the time WhatsApp is popular worldwide. 00:08:49I would say it's something else for people to Lookout to lookout for his marketing across multiple platforms Yellow Pages in Billboard's whatever radio TV and newspaper stuff like that a little bit of time in a lot of different places websites. 00:09:15Those are some of the things that come to mind pretty readily. 00:09:21Yeah, yeah, that's that's pretty interesting. It's a nice summary of what are some of the hot areas and you know, you had mentioned school cuz I know that you work with schools but schools and business owners, would you provide for our listeners some of those things that you would generally recommend for schools or business owners? And what should they consider when they think of digital marketing? 00:09:45It doesn't matter whether it's a school or business took the place to start as far as I'm concerned is strategy first, right don't spend money optimization or pay-per-click or any of those things until you do the strategy guide for regular business and make recommendations messaging and above all that you putting the strategy together. 00:10:29Right before you at spend any money on actually, you know, what advertising so I would say strategy first is is my number one recommendation far and away. Okay, I see what types of digital marketing expertise if you were going to specialize in something in what type of digital marketing expert expertise the offer business owners. How are you best able to assist them to you think? 00:10:57Well, yeah, I guess I was just mentioning we can really help with the strategy. You know what we put together. 00:11:05Work with us. You know, they own the blueprint they paid for it. They're free to work with their own internal teams shop it around but we hope they want to work with us and everything from branding rebuilding the brand website development everything related to driving. 00:11:29pay-per-click social media Facebook 00:11:43Want to work with us or someone else have a solid strategy strategy first, and then maybe if I summarize what you're saying tactics thereafter. 00:11:55Absolutely, right. Sounds good, you know, I was really appreciate all the things that you've shared today. I've learned a lot and I'm sure my listeners well have as well to know one of the things I was curious about then would you be willing then to share us where they get hold of you because there are some good ideas here. I'm really thrilled that you were able to take some time out from your busy schedule, but how would a person get a hold of you if some of these things resonated with them and they say, you know, that's what I need. 00:12:25I'm actually pretty easy to find on the internet. I mean, you can just Google my name Chuck bankoff Bank like where you put your money off like not on and I'm going to show up all over the creative web works.com, but it's created with a k w e b works works. Com. 00:13:05Alright outstanding ideas that you have learned over the past so many years and then more recently as well, you know, if the Bell Rings folks that you know that they've drilled that's about the end of the doctor digital podcast for today. But if you want to get ahold of me and Eden for insurance information get ahold of me. 619-389-0036 is 36 36 or also Nick as in Jagger, except. He's got more money Mick. Smith at wsj.com. And you know that it's about that time that 1957 Buick special has turned over to everyone knows what that means. That means I'm driving more episodes your way. Keep the cards and letters coming keep the email come and get a hold of me call to check if you want to get a follow up on all the things that you heard. If you're listening make sure you smash that subscribe button to whatever podcast you're listening to I like Chuck and basically you can't hide from me. I'm out there. 00:14:05All the major podcast and all my podcast places. So once again going to have a great day day is full.