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Accomplishment Stories #14 HWD Devastated to Leading Enrollment

Accomplishment Stories #14 HWD Devastated to Leading Enrollment

● What was the problem, need, or challenge?

HWD experienced devastating losses:

 From 2005 until I came on board the campus was underutilized at only 42.7% of its planned

use capacity projected into 2020.

 In 04/09 the significant decline began at around +4,000 Child Half Days per week (CHD), in

02/10 downward to 3,000 (CHD), thereafter at 01/11 consistently half the previous CHD at

2,000.

 The campus has lost entire grades and is down to only offering Preschool-4 th grade. First

grade is negatively impacted with only one large section and can’t grow.

 Reverse the loss of enrollment, the negative trend, and positively turn the campus around as

measured by enrollments.

 Improve the inquiries to conversion rate, yield, and number of tours: efficiently handle

campus inquiries, and lower the Open Inquiry percentage.

 What did you do about it?

 The tasks I earmarked for improvement were to transition the problematic culture to a school

sales environment by setting daily, weekly, and monthly enrollment goals. The result is that

in terms of enrollment HWD came in 2 nd regionally for Elementary and 1 st in Preschool new

enrollments in the region. I improved the campus enrollment performance to rise from

August through December, the length of the bonus enrollment period.

● How did you do it, specifically?

I increased the number of PS (Preschool), Kindergarten (K), and Elementary monthly tours

leading to increased enrollment in three categories:

 2018 August–December PS tours: 13.3

K 2.3

EL 2.1

 2019 August–December PS tours: 16.2

K 1.4

EL 1.2

● What positive, tangible results did you produce? (Quantify if possible)

 The Preschool enrollment led the region at 1 st and a 10% increase in enrollment; the second

category for campus leadership came in 2 nd for 2.37% growth; and, K/EL 3 rd place

advanced 0.3%.

 I improved HWD enrollment 11.2% higher than the previous year; the region increase from

the year before was only 2.2%.

● What skills did you demonstrate? List 3-4 skill words for each story

Management Leadership Team-Building